posted10/05/09

HH Backer Christmas Tradeshow

After a 12 year hiatus, ALC Inovators returned to the trade show circuit this past weekend in Chicago at the HH Backer Christmas Pet Expo.  Despite dreary weather and a long trip, we had a great show.  Over the three day period, we met a lot of new friends and got reacquainted with people we hadn’t seen in a long time.  At least a dozen people came up to the booth to tell us that our supplements were “the best” and that their dogs and kitties at home could not live without them.  For owners of a small business, comments like these are truly wonderful.  We can’t wait to get in touch with the hundreds of people we met over the weekend. That is of course after we re cooperate from standing up for 8 hours a day, three days in a row.

It seems in the 12 years we took off, the bar for booth decoration and setup has been raised much higher.  It was unbelievable to see some of the setups that had been flown in.  It was as though companies literally mailed their entire pet store to Chicago and recreated it in a smaller space.  Aquariums were stocked with tropical fish from all over the world, flat screen t.v.s  hung everywhere you looked and some booths even offered full bars!  It is amazing to see a convention center transform from a drab old warehouse to a bright, energetic arena in the matter of 12 hours.  HH Backer did a wonderful job organizing the show, it was certainly no small task.

After such a wonderful experience this weekend, we will surely be in attendance of all the major upcoming shows.  There really is no better way to get in touch with the trends and people in the pet industry than by learning about them face to face at a trade show.  Now, we need to catch up on some sleep.

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